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Values & Objectives

Excellence in Product Quality

There is no secret in attributing the success of Serba Wangi to other than quality products. Quality products can only be derived from quality paddy grown in the fertile regions of Kedah Darul Aman and also in the states of Perlis, Perak and Selangor, (collectively known as “The Granary”). We have set up rice mills to receive freshly harvested paddy at first hand from farmers. This enables us to implement quality control on the spot based on our quality standards of the rice being milled there before being sent to our branches for repacking. Complementing this natural factor, the other attributes include a good marketing strategy, good grading process and a stable market.

Amongst the group of rice mills, Ban Heng Bee Rice Mill (1952) Sdn. Bhd., the single largest rice mill in the country located in Kedah Darul Aman, won the prestigious Best Rice Mill Award in 1988. It utilises the multi-million cutting-edge European technology Rice Husk Fired Co-generation Steam Boiler (COGEN), operating an environmental and eco-friendly drying system through generating hot air from water. All our plants consistently churn rice with the highest standards of hygiene, quality and purity. It seeks to maintain the natural goodness and taste in every grain produced. In our endeavour to cater for consumers’ never-ending quest for the best, it would invariably reinforce our determination to ensure the stability of quality in the short-term and enhancing it in the longer term.

Our Company maintains a healthy composition of trained, qualified and experienced personnel to run the show, in pursuit of our dream to achieve a paradigm shift in processing, packaging and distribution par excellence to secure top rankings among our peers and competitors; and ultimately be rated as “The Best Amongst the Best” or “Crème de la Crème”. For it has been, and will always be, our Company’s philosophy to lead by example.