Why should I choose unpolished brown rice over polished white rice?
1) The colour of good health
There are big differences in nutrition between brown and white rice. Here's a useful tip: - Pick a grain of white rice and take a good look. White rice grains have their sharp corners rounded off during milling, polishing and whitening processes. The better nutrients of the rice grains are found in those parts that were removed. You see, the outer coat layer of the grains (called the bran), and the germ (also called the embryo) are removed, leaving behind only the endosperm. The processing of brown rice involves only the removal of the husks, leaving the bran, germ and endosperm intact. Tests and analyses conducted by the US FDA shows that the bran and germ stores abundant nutrients such as protein, fibre, calcium, vitamin B complex, plant-based fat, vitamins, and minerals. Therefore, brown rice is considered the better rice, because in addition to carbohydrates and protein that are provided by white rice, it will also provide vitamins, minerals, dietary fibre, plant lipids and phyto-nutrients such as Inositol, Oryzanol, and Phytosterols. On a gram by gram basis, unpolished brown rice provides better nutrition than polished white rice, and is therefore a healthier choice.
2) A day's nourishment needs in Brown Rice
Nothing compares to brown rice in terms of nutritional value. Nutritional experts ask us to consider two conditions when we choose our staple food - those rich in nutrition to satisfy our body's daily needs; and those that can be stored for consumption whenever we need to. Only brown rice can fulfil these 2 requirements.
How do I cook rice?
There are different types of rice, and each type has a specific cooking method to bring out the best results. These steps will help you prepare most types of rice from our product ranges.
Should I rinse the rice before cooking it?
Rinsing or washing rice is optional based on your taste. Rinsing removes some nutrients as well as some of the starch components of the grains. It also removes some “unpleasant” flavour and odour. To do this, you can add water to the rice and rub the rice in your hands lightly. Drain the milky water. Repeat once or twice or till the water is clear.
Where can I buy JATI or ecoBrown’s rice?
You can find our products in all major hypermarkets such as Giant, Tesco, Carrefour, Jusco, Cold Storage, Mydin, Pacific and The Store Group. Jati brand rice and ecoBrown’s are also available in most retail outlets and sundry shops. Please contact our customer service line (1800 88 7423) to enquire about a store in your area.
Where can I buy ecoBrown’s beverage or cereal?
Why is the sodium content within brown rice lower than white rice?
How long does it take for the paddy to mature?
Can we consume rice bran?
How do you dispose off the rejects such as green or immature grains and dark brown rice grains (over-ripe rice) after the milling and sorting by colour-sorter machine?
Does brown rice contain glucose? Why is it better for diabetics and overweight people to eat brown rice?
What do you do with the rice husks?
Does the rice still contain moisture after the drying process?
How long is the drying process?
Burning process generates smoke (pollution). How does the European drying technique (COGEN) still be declared as eco-friendly?
Which type of unpolished rice has more health benefits, red rice or local brown rice?
Isn’t brown rice more hazardous compared to white rice because the husks have been removed? And is it true that the bran retained in brown rice increases the chance of contamination with pesticides during the crop spraying?
Does fragrant rice contain artificial essence?
Can fragrant rice be planted in Malaysia?
Planting of fragrant variety requires a cooperation of farmers and rice mills to produce sufficient quantity for economic milling and marketing. Unless there is a concerted effort from all parties, no individual farmers will plant fragrant rice.