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| Popular Products With A Variety of Choices |
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Serba Wangi markets a wide variety of rice such as Organic Rice, Fragrant Rice, Brown Rice, Glutinous Rice, Basmathi Rice etc. It offers a choice of packaging sizes ranging from 1kg, 2kg to 50kg. The company has always believed in offering not just variety but also peace of mind for its consumers. Which is why all the rice it processes also holds the official HALAL certificate of approval.
JATI, one of Serba Wangi's best-selling rice brands, is a well-known favourite among Malaysians. A recent market survey by AC Nielsen reported that JATI Brand ranked top of the list in various categories in Peninsula Malaysia particularly market share and brand awareness for three consecutive years since 2001. Its popularity is the result of many years of strong brand building by a company that firmly believes in the quality and appeal of its products. Today, Serba Wangi has a wide distribution network with branches at Prai, Ipoh, Kuala Lumpur, Seremban, Melaka and Johor.
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