Products & Quality There is no secret in attributing the success of Serba Wangi other than quality product. Driven by good grading processes and stable market, quality products can only be obtained from quality paddy that is specially grown in these fertile regions of the states of Kedah Darul Aman. Amidst to good marketing strategy along with distributing high quality rice, paddy from this region are processed by its own milling plant operates by her Holding Company Ban Heng Bee Rice Mill (1952) Sdn. Bhd. Award winner Ban Heng Bee Rice Mill (1952) Sdn. Bhd. which had earned the Best Rice Mill Award in 1988 used multi million ringgit cutting edge European technology Rice Husk Fired Co-generation Steam Boiler (COGEN) using an environmental and eco-friendly drying system thorough generating hot air from water. The plant consistently churned out rice with the highest standard of hygiene, quality and purity. It seeks to maintain the natural goodness and taste in every grain produced. Thus making the best rice choice from any consumer signifying stability and the assurance of its quality in the market. Behind the scene, the company maintained a striking balance between trained qualified and experienced personnel to run the show in realizing its dreams to pursue a new paradigm in processing, packaging and distributing excellence making the company among the top of quality rankings and the best in class by all its peers and competitors for its high quality. Believe it or not always be ours as leader who led by example. |