Malaysia Rice

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• Malaysia Rice
Malaysia Super White Rice Malaysian Parboiled Rice Malaysian Unpolished Brown Rice • Imported Rice Thai White Rice Organic/Brown Rice Thai Fragrant Rice • Specialty Rice Sarawak Bario Highland Rice Thai Glutinous Rice Australian Calrose Rice Pakistan Basmathi Rice • Others Rice Vermicelli

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• Rice Related
Nasi Lemak Nasi Ulam Ginger Fried Rice Mini Glutinous Rice In Lotus Leaf Spanish Rice Rice with Herbes de Provence Colorful Fried Rice Curried Rice Pilaf Claypot Chicken Rice Ikan Bilis Fried Rice Risotto with Leeks and Bacon Rice Croquettes Lamb and Mixed Fruit Pilaff Taro Fragrant Rice Nasi goreng Istimewa Mexican Rice Herbal Dumpling

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Background and History

Just name it! "JATI" rice is so much synonymous with the producer Serba Wangi Sdn Bhd. Started its operation in 1993, it has become one of the nation's leading rice wholesalers focusing on rice business covering extensive activities ranging from processing, packaging to producing more than 17 other different varieties of rice product under the brand "JATI".

Such compelling products that is simply reputed with other Jati brand comes in with the trusted names in the market like Kapal Layar, Carnation, Songhe Noble Pine Crane, S. Wangi and Fres-Harves. ecoBrown's is the company's latest series of health rice and has earned a place among health conscious consumers.

Realizing the need to strengthen marketing strategies, the company had realigned its position through joint venture undertakings with Padiberas National Berhad (BERNAS) to improve market share and consumer loyalty. Located at Bukit Raya, Pendang, the company's head quarter operates its business entity right from the heart of 'Rice Bowl of Malaysia', that is where the rich fertile region of the states of Kedah Darul Aman lies, being the nation's biggest producer of rice.